Michigan Real Estate Firm Becomes Smart Home Certified


Tom Elliott

Michigan Real Estate Firm Becomes Smart Home Certified
Smart-home certification provides Realtors insight on how to improve their clients’ daily lives.

BINGHAM FARMS, MI (Feb. 14th, 2017) – More than 100 real estate agents affiliated with Coldwell Banker Weir Manuel in Michigan have completed the Smart Home Technology Education Course offered by Coldwell Banker University.

Developed by Coldwell Banker Real Estate, LLC and CEDIA, the global trade association for the home technology market, the course is offered exclusively to independent contractor agents affiliated with the Coldwell Banker® network. The curriculum provides an extensive look into the evolution of home technology, with a focus on how smart home products are changing the way we live in and interact with our homes.

This course will equip real estate agents with the skills needed to advise clients interested in buying and selling smart homes or installing their first smart home products. As smart homes become increasingly sought after in Michigan, Coldwell Banker Weir Manuel sales associates recognized how essential it is to educate themselves to help clients make informed decisions about smart home technology.

“Smart home technology is entering the mainstream and quickly becoming a staple in homes across the country,” said CEO John North. “The Smart Home Technology course has helped our sales associates sharpen their knowledge on the smart home and the products available, which in turn will allow us to better inform our clients when making smart home decisions.”

 A Coldwell Banker survey of Americans found that more than half (54 percent) of homeowners surveyed would install smart home products if they were selling their home and knew that doing so would make it sell faster. In response to this, Coldwell Banker Real Estate earlier this year released an official smart home definition to educate real estate professionals, home buyers and home sellers in consort with CNET, the world’s largest and most trusted online source of consumer technology news and reviews. For more information on smart home news from Coldwell Banker, please visit coldwellbanker.com/smarthome.


About Coldwell Banker Weir Manuel

Founded in 1950, Coldwell Banker Weir Manuel is a Bingham Farms, Michigan-based real estate brokerage with 18 offices and more than 600 real estate sales associates. The company’s reputation for professionalism, ethics, experience and proven results has fueled its successful growth. For more information, please visit www.cbwm.com



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