Innovative Solutions: Yes, we have the Technology.

Coldwell Banker’s founders could never have imagined the tools and resources our Sales Associates have today.

Coldwell Banker and Coldwell Banker Weir Manuel are known for innovation, and our commitment to emerging technology is proof of that tradition. Our agents have an arsenal of high-tech tools at their disposal. From YouTube Channels to text rider lead generation, we’ve come a long way from our company’s beginnings in 1930s San Francisco.

Award-Winning Coldwell Banker Technology

  • The YouTube channel “Coldwell Banker OnLocation” is designed to offer consumers a new way to search for and interact with real estate information.
  • offers a unique mix of tools including a state-of-the-art search tool, mobile tools, and social media integration.

The CBWM Business Builder Program is on the cutting edge of real estate technology and is constantly upgraded. We are the only brokerage in Michigan to offer many of the resources below to help you build your business:

  • Text Rider Lead Generation Program
  • Coldwell Banker Profile Pages
  • Google E-Mail With Google Apps For Business
  • Cutting-Edge Copy/Scanning Services
  • Full-Featured Phone And Voicemail System
  • Personal Website Solution
  • Unlimited Virtual Tours
  • Complete CRM And Constant Contact System


Mobile RE ID: Mobile Real Estate ID is the most feature-packed mobile lead generation tool available in the real estate industry. The web-based management interface is ultra-easy to use, and it provides weekly webinars to help you best use your mobile tools to maximize your leads and mobile presence.

Coldwell Banker: A profile page on provides you with national exposure! It comes complete with all the tools you'll need to showcase your photo, credentials and feature your listings.

Google Apps for Business: Google Apps for business is more than just email. It has a number of benefits over traditional business IT and desktop software. Using the full suite essentially places all of your data and entire work flow in the cloud, meaning you can access it all anywhere, anytime, from any Internet connection.

Grid4: By moving to Grid4’s Hosted IP Complete, our company is now able to effectively communicate between most of our branch offices throughout Southeast Michigan. The outstanding reliability and productivity – including cell and email message forwarding – allows our agents and staff to operate on the go while maintaining smarter business communication.

Where To Live: Where to Live’s comprehensive individual agent websites feature full MLS integration and advanced customization. The platform includes an integrated blogging system to keep your content fresh and relevant and attract incoming traffic like a magnet.

Creating outstanding experiences at every point of contact!