Weir Manuel

2018 Advertising Campaign: Hoops

Posted by Matthew Hillier on November 26, 2018 in  Ad Campaigns  CB National
Hoops & Home: a slam dunk!The latest Coldwell Banker advertising campaign, called "Hoops," tells the story of a young boy whose family is moving. The family stands in the driveway of a listing while the boy shows a clear disinterest in moving. When the Coldwell Banker agent sees the boy is wearing a basketball jersey, he recommends putting up a basketball hoop and suggests that friends are easy to find in the neighborhood when you have a good game. This gives the boy hope as he considers a new home. Later, we s... read more
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